A Journey through time, space and purple
Perhaps the story of purple is, at its core, a story of hope. The hope that by bringing awareness to our beliefs, we can step beyond inherited assumptions. That by acknowledging the liminal spaces we occupy, we can navigate them with intention, curiosity, and agency. That by examining something as simple as a color, we open the door to questioning deeper structures—our ideas of power, success, identity, and change.
And in doing so, we do not discard the past—we honor it, learn from it, and carry forward only what serves the present and the future.
Purple literally and figuratively is a trick of the mind, and so are many of the belief systems we live by on autopilot. Once we see them for what they are, what will we hold onto, what will let go of, and what might we reimagine?
Purple is more than a color—it’s a mirror reflecting our inherited assumptions about status, success, and power. Many of the systems we live by exist only because we continue to believe in them. The real question is: Which ones are worth keeping, which are worth examining, and which are worth letting go of?
Rewire your thinking
Purple has always been a trick of the mind—both as a color and as a symbol of power. If we can see through its illusion, what other inherited beliefs are waiting to be questioned?
If you could rewrite one belief system you inherited, where would you begin?
From ancient emperors to modern gamers, purple has shaped what we see as valuable. But in a world of shifting meanings, what will you choose to value next?