A Journey through time, space and purple
💰 The Business of Meaning
Once color was no longer bound by nature, marketing stepped in.
By the 1940s and ’50s, retailers saw an opportunity: if colors were strictly gendered, parents would buy more. Clothes, toys, baby gear—everything could be sold twice. The market had spoken, and color became a tool of social conditioning.
Someone, somewhere, made these decisions.
🚀 What other “obvious” meanings around you might not be as natural as they seem?
💡 “There are no such things as boy colors and girl colors! Or toys. Or jobs. Or clothes. Or anything else.” - Purple is for boys
Rewire your thinking
What part of your personality feels like it was chosen for you by your environment?
Purple is for boys - One parent in our community saw it play out in real time.